It's all about Digitalisation.
Just read this on Marketing Week "Nike ramps up Olympic digital push with activity app"
I don't think we can deny the fact that we're all consumers of the modern, digital world. We love having new toys that are touch screen, thin, light and highly functionable.
This new Nike Fuelband (Yes, not wristband...It's Fuelband) which goes on sale in May this year, allows you to track your movements when you dance, walk, run, swim. It also allows you to set targets and measures how much you move on a day-to-day basis.
Users will be able to obtain feedback (either via Apple or Android devices) on their sporting progress.
Simple, yet innovative idea that people like me will want to get a hold of.
Visit www.nike.com for more information on this "fuelband".
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