My Work

Music Marketing - Tough one.

This was probably one of the most challenging projects I have done throughout my University degree. During my first couple of years at Uni, I was always annoyed that we weren't given the freedom to explore and develop our creativity as much as I have liked to. We were given projects to work on such as the National Express West Midlands, Nokia and Russell and Bromley. This time, we were given the freedom to chose what creative industry we wish to create a marketing campaign for. We were also given the opportunity to work with any client in the industry, whether they were in the art, fashion, advertising or music industry. I chose MUSIC. And it was SO difficult to come up with an integrated, creative yet pheasable campaign.

My client for this project was Jon Liddell. (Please follow him on Twitter @jonliddellmusic or his Jon Liddell Facebook page to learn more about him)

And these are things I came up with:

New Album cover design.

The T-shirts were all linked to his Facebook and Youtube page via a QR code. Hopefully this would increase call-to-action and thus, increase awareness of his music. The campaign was also linked up with Cancer Research UK, with the purpose of the artist himself donating 1 pound for each 'scan'. I thought it was important to have some kind of face-to-face interaction with his primary target audience. The central idea behing these T-shirts was for a group of friends to put them on, stroll around the busy streets of London and recruit donors through his music.



 

IT WAS ALL ABOUT........ SEX.

Contemporary Advertising Module 2011

It was our job to pick a mulitnational company, market either the company itself or one of its products. I chose Tiger Beer.

I chose Tiger Beer simply because it is so well known in Malaysia (where I grew up) and because it is really yummy. Also, of course... the recognition of Tiger Beer in the UK at the moment is in my opinion, quite low.

Here are some sketches of the artwork. The central idea behind the campaign was to allure the target audience (BC1 men aged 18-35 - Can you tell by the artwork?) by using graphic images. These 'posters' were portraying 7 steps of seductions through Tiger Beer.

Sketches of the changes in her facial expressions

SEX SELLS:
It is a fast and effective way to create high levels of interest and almost instantly multiplies one's recall rates. Trust me, I did plenty of research into using creative platforms that allure the target audience to the product I was trying to sell. With men aged 18-35, humour, sex and hot celebrity endorsers were pretty much the key to their hearts.

I've devided not to post the final creatives, but I might do in the next couple of weeks.

Another sketch which illustrates yet another flirtatious emotion by the woman.

Can I jusy REMIND everyone that this is a project I did for my third year 'Contemporary Advertising" module at University. This is merely a visualisation of the underground billboards I created using Photoshop. It is not real.